Transforming the relationship between the citizens and Porto Municipality
Service innovation — (re)design of more efficient and accessible public services, guided by service design principles
Faced with a competitive and constantly changing environment, an accelerated pace of change and transformation is imposed on public and private institutions.
In the public sphere the pressure is constant, there is a growing demand from society to meet emerging needs, thus requiring the application of new practices in the operation and management of organizations, and improvement of services and processes.
As a central instrument of the innovation strategy, the Municipality of Porto seeks to apply the guiding principles of service design to the (re) design of more efficient and accessible public services, as well as to promote a sustainable organizational change.
The aim is to equip the organic structures of the Municipality of Porto with skills based on creative and analytical methodologies, which help to understand the needs of citizens, transform the way of operating services, more efficient and efficient, reducing cost and time, and build a relationship of trust with citizens.
Transform the way the municipality builds and delivers its services, from the frontstage to the backstage, making them modern and efficient;
Build a relationship of trust with the citizens: appeal to transparency and integrity of the services and decision making; appeal to safety in the use of citizen’s personal data.
Strengthen the relationship between team through initiatives that promote reflection, the debate and the transformation of ideas in solutions for the city’s challenges;
Contribute to the optimization and simplification of the processes and services by putting the citizen and/or collaborator in the center of the process of innovation;
Support and promote the development of innovative projects for the Municipality, by using creative and analytics methodologies, where the team and citizen participation are central factors.
Build an efficient and proactive organizational culture, through projects and initiatives that promote an open internal communication, incentives the transparency and integrity, and the access to new technologies;