Scaleup For Europe Conference – There’s a market in cities
According to the 2018 Revision of World Urbanization Prospects produced by the Population Division of the United Nations Department of Economic and Social Affairs, 68% of the world population is projected to live in urban areas by 2050. As the world becomes more urban, most businesses will be concentrated in cities. Urban centers will be hubs of challenges but also of opportunities, namely, for companies. Whether working as playgrounds, as connectors or even as clients, cities can be facilitators for growth. But how can we start working to make cities that growth catalyst? How shall we work together, do business and improve the quality of life in the cities?